Curious what google is looking for? Here are a few tips to improve your SEO game for free.
Make sure you get an SSL certificate installed if you want to keep up with competitors.
Google favors sites that are optimized for “Advanced Mobile Pages” (AMP). This is especially important if you have a post-driven site.
Make sure there are no dead links or bad redirects on site.
Your content needs to be unique from any other site, aiming for 600+ words per page.
Content, especially headlines, should be written as they are spoken into a voice search like Siri or Alexa. “What is the best way to tie a shoe?” would be a good example of a headline for a blog post about shoe tieing.
An FAQ page or section is another way to include “voice search” style text.
Organic content takes 3-5 months to rank… keep this in mind to pump out web content early on your marketing calendar, even if not advertised on social media.
For every one internal link, post two external links.
Insert main keywords and points of interest in the first 200 words of a post.
Find ways to get your site backlinked. Buzzfeed, news sites, pinterest, local business directories, asking other bloggers for a feature (or paying for a feature), etc. The higher quality the link source, the better.
Remove all hidden content. Eliminate all dropdowns from your navigation bar. Make content pages within 2 clicks from the homepage. Remove accordian-style layouts or anything that shows and hides content. Shy away from the use of sliders because it’s only showing one image at a time and Google won’t read all of the images that are in the carousel.
Insert lots of sidebar content to increase engagement and page time (which will increase organic SEO).
Remove “hamburger style” menus on standard sites.
Increase mobile page speed as google will count this before standard desktop speed.
On your homepage, clearly and articulately state who you are and what you do.
On your about page list your credibility and accolades (degrees, appearances, awards, etc).
Expect a dip in traffic for site overhauls. Traffic will return when google bots relearn your site.
Make sure you database, theme, and plugins are always up to date.
Add change and improve content on your site regularly so that Google considers your content relevant.
Lastly, write, write, write and share, share, share!
I am happy to help improve your organic search traffic using these tips on your wordpress site. Depending on your industry, I may have a few additional recommendations. Contact me!