For psychologist Dr. Amy Todey, the goal was to create a brand identity that felt approachable, trustworthy, sophisticated, and emotionally welcoming while standing apart from the overly clinical aesthetic common in the mental health industry.
The new logo emphasizes “Dr. Amy” as the recognizable personal brand while retaining “Todey” to build long-term name recognition. A timeless serif logotype paired with clean modern typography creates a balance of warmth, expertise, and professionalism that will grow with her practice and media presence.
Beyond the logo, this project included a complete visual identity system designed for digital marketing, social media, speaking engagements, and future business growth.
The visual direction was inspired by modern lifestyle brands rather than traditional healthcare branding. The identity combines:
- Soft cotton candy pink accents
- Fresh powder and sky blues
- Crisp white space
- Elegant editorial typography
- Organic geometric shapes
- Light, airy photography
- A clean, optimistic aesthetic that feels welcoming instead of clinical
The result is a brand that communicates belonging, compassion, credibility, and connection—perfectly aligning with Dr. Amy’s mission of helping parents and grandparents feel seen, understood, and supported.
This comprehensive branding project included:
- Custom primary logo design
- Secondary logo variations
- Social media profile icons
- Color palette and brand system
- Typography selection
- Graphic shape library
- Photography direction
- Visual style guide
- Brand standards sheet
The cohesive identity provides a consistent foundation across her website, Instagram, educational resources, presentations, podcasts, media appearances, and future marketing materials. Services provided include:
- Brand Strategy
- Logo Design
- Personal Brand Development
- Visual Identity Design
- Color Palette Development
- Typography Selection
- Brand Style Guide
- Social Media Branding
- Marketing Collateral Design
Check out more of our logo designs here, and contact us to get started on your branding project!
Brand Stylesheet
