Brand, Website & Course Platform Design by Eyely Design

The Culinary Cure, founded by Kristen Coffield, is a wellness-driven platform focused on helping individuals and families live healthier, more connected lives through food, lifestyle, and education. As the brand expanded into Active Grandparenting, the goal was to create a cohesive visual and digital experience that could support both content and course-based offerings.

I worked closely with Kristen to design and evolve the brand across multiple platforms, creating a clean, approachable, and elevated aesthetic that reflects her voice and mission while supporting growth across digital products and programs.

Brand & Visual Direction

The visual direction was designed to feel warm, approachable, and elevated, aligning with Kristen’s personal brand while maintaining clarity across a wide range of content. Typography, color, and layout systems were refined to support both editorial content and structured program materials.

Sales and affiliate page design with ongoing iteration

I design and continuously refine sales and affiliate pages to support ongoing campaigns, launches, and partnerships. This includes structuring layouts, updating visual hierarchy, lead-capture gateways, and iterating based on evolving content and performance needs.

The focus is on creating clean, conversion-friendly designs that align with the brand while making it easy for users to engage, navigate, and take action.

Email Signature & Email Marketing Design

I developed branded email templates within ConvertKit (Kit) and created supporting marketing assets to maintain consistency across campaigns. This ensured that every touchpoint, from website to inbox, felt cohesive and aligned with the brand.

Social Media Branding & Content Design

I develop and maintain a consistent visual presence across social media, including branded templates for reels, carousel posts, and promotional graphics. This work supports ongoing content creation while keeping the brand recognizable and cohesive across platforms.

Designs are created to be flexible and repeatable, allowing for efficient content production while maintaining a polished, elevated look across all touchpoints.

Interactive Quiz Design & Lead Capture

I design and build interactive quizzes using Thrive Quiz, integrated directly with ConvertKit to support lead generation and segmentation. These quizzes are structured to guide users through a clear, engaging experience while capturing valuable data that feeds into automated email sequences.

The focus is on creating visually cohesive, easy-to-navigate quizzes that align with the brand while supporting conversion goals and long-term audience growth.

Digital Advertising & Campaign Support

I designed digital advertising assets used across both on-site and off-site placements, including features on Georgetown Dish. These ads were created to align with the brand’s visual identity while capturing attention and driving engagement within a highly competitive content environment.

The designs were adapted across multiple formats and placements, ensuring consistency while optimizing for visibility, clarity, and performance across different platforms.

Video Graphics & Media Assets

I created a range of branded video assets, including transparent PNG overlays and cover graphics for TV segments and digital video content, YouTube and Podcast branding, and more. These elements were designed to integrate seamlessly with on-screen footage while maintaining brand consistency and clarity.

The goal was to ensure every video touchpoint felt polished and recognizable, whether used for broadcast, social media, or promotional content, while supporting a cohesive visual presence across platforms.

Course Platforms, Lead Magnets & Automation Systems

I structure, design, and implement digital course platforms within ConvertKit, including landing pages, embedded forms, lead magnets, and fully integrated automation sequences. These systems are built to guide users from initial engagement through enrollment and ongoing participation.

Lead magnets such as branded PDFs, guides, and infographics are designed as key entry points into the funnel, supporting audience growth and segmentation. Each experience is connected through thoughtful automation, delivering content through email sequences and supporting assets, with integrations such as Zoom sessions and calendar links where needed.

The focus is on creating a seamless, user-friendly experience that supports conversion while maintaining a cohesive and elevated brand presence across every touchpoint.

Book Design & Layout

I designed the cover and contributed to the interior layout of How Healthy People Eat by Kristen Coffield, creating a cohesive visual experience that aligns with the brand’s tone and message. My work focused on specialty pages and infographics, ensuring complex information was presented clearly, beautifully, and in a way that supports readability.

The design approach balanced structure and visual interest, using typography, spacing, and graphic elements to guide the reader through the content while maintaining consistency with the broader brand system.

I also provided graphic support for the September 2026 book release, Active Grandparenting by Kristen Coffield, and many digital cookbooks.