This is the logo design for the staple Thursday night party at Boogie Nights in Atlantic City, NJ. They are transitioning from playing strictly 90’s music on Thursday nights, to also include music from the 2000’s new millennium.
Get your pleather pants, denim jackets, and chunky gold and silver jewelry dusted off so you can groove to the tunes of Shakira, Will Smith, Christina Aguilera, Backstreet Boys, Black Eyed Peas, and other nostalgia from the 2000’s.
The direction for this logo was to use metallics, millennium style fonts, and encompass the music from the decade (2000-2010). The style of Boogie Nights is usually very flashy and flamboyant so we had to artfully include some color without losing the millennium style of neutrals (whites, silvers, golds, etc.)
Here is the initial proof we provided to the client:
And here is the final choice which will be applied to advertising materials (print and digital).