The Claridge – A Radisson Hotel, Tourism Marketing Booklet

Posted in Graphic Design

We designed a printed multi-page booklet for The Claridge – A Radisson Hotel located in Atlantic City.

tourism graphic design marketing brochure booklet by eyely design

The goal of this brochure is to entice prospective clients to utilize The Claridge’s unique and surprisingly accommodating facility for events such as business meetings, seminars, team building activities, galas, private events, weddings, and more. They have a variety of large and small venue rooms to choose from, many with breathtaking views of the Atlantic Ocean.

The property boasts outdoor areas for larger festivals and gatherings as well as a roof top bar and functioning year round restaurants. Guests are also invited to stay the night and enjoy all the activities AC has to offer, including the beach, boardwalk, steel pier, casinos (Caesars and Bally’s are a stone’s throw away from the hotel), outlet shopping, and a vast amount of fabulous restaurants.

The 24 page book design is meant to support the classic 1920’s era decor and architecture proudly displayed on property. The style of the book also maintains a classic elegance with the typography choice, and modern photos and lots of clean white space. The book is versatile enough to present to a variety of different clients, just as The Claridge has a number of different rooms and options to cater to any event.

Download a PDF version of this brochure by clicking here, or view the flipbook above.

Fun Fact: The Claridge used to be owned by the Caesars/Harrah’s empire, until it was purchased by the Radisson. My first job out of college was actually in The Claridge hotel on the 5th floor, doing graphic design for the Caesars, Bally’s, Showboat, and Harrah’s casinos. It was such a joy to walk back into Claridge for the meeting with the current Claridge marketing team. I love seeing the hotel renovated to it’s full capacity, and it’s a joy to see Atlantic City making a comeback finally. I encourage you to checkout the rooftop bar, VÜE… it is an absolutely gorgeous view of the city while you enjoy a cocktail. The wedding venue options are spectacular, and if I ever needed event space for Eyely Design, The Claridge would be top of the list… my favorite option is the Noyes Art Gallery space! How fantastic would that be for a company party?

For more modern printed graphic design goodies, visit the Graphic Design portfolio page.